MINI is a well known British automotive brand that is owned by German automotive company BMW since 2000.
After the big success of BMW, MINI also wanted something similar, but with little bit of twist to match their brand identity. Moving away from BMW’s sleek, premium identity, we focused on creating something more playful and fun.
While we kept the core structure similar to BMW, it was important that we offer different experience.
My role was to assist senior UI designer and create breakpoints, landing pages, functional pages and animations.
MINI's ROLN platform has been recognised as a Webby Honoree for the MINI Virtual Retailer Platform in the Advertising, Media & PR - Auto & Auto Services category.
